Sony: “New IP is the lifeblood of the industry.”
Sony Computer Entertainment Worldwide Europe’s Senior Vice President, Michael Denny, believes that original games are hugely important in today’s games industry.
Speaking at the Develop Conference in Liverpool this morning, Denny said: “We must support new IP creation to survive as an industry. Consumers crave new things. If we want to stay relevant in an increasingly competitive marketplace, we need to promote new ideas.”
“New IP truly is the lifeblood of the industry,” he continued.
Denny cited Quantic Dream’s Heavy Rain, which we previewed yesterday, as an example of a high-quality, innovative idea on Sony’s publishing schedule.
In his talk about what Sony looks for when working with independent development houses, Denny said: “We try not to be too prescriptive. Clearly, issuing guidelines is a good thing, but we always want to leave room for disruptive titles.”
He said that the key factors in a successful pitch to the company are a good idea, a good knowledge of business and a strong team delivering the content.
But “there’s one key ingredient” to ultimate success, he said, “and that’s passion.”
agreed…that’s why i much prefer the ps3 over the old and tired xbox 360.
to each his own but i support sonys ps3 because they take risks and bring a lot of new ips that innovate or are quality titles which often times youve never seen before . killzone2 , lbp, lair, folklore, fat princess, motorstorm, m.a.g, heavy rain , psn home, flower,ragdoll kung fu, high velocity bowling ,linger in shadows and many others. most of these games mentioned bring forth experiences you cannot get anywhere else in gameplay.